The Fruit Attraction 2024 fair in Madrid, will be held from October 8 to 10, 2024 at the IFEMA fairgrounds, is one of the most important platforms to find the entire fruit and vegetable operating system.
Fruit Attraction 2024 in Madrid with Plantae stand
Once again this year, our wireless technology, applicable to the entire fruit and vegetable sector, will be present at IFEMA, to inform all farmers of the advantages of monitoring crops with our probes.

Es de recalcar que Fruit Attraction 2024 en Madrid tiene como novedad de esta edición, dar “especial importancia al área de Innova&Tech dedicada a la investigación y desarrollo de técnicas y productos más innovadores que ayuden a la producción hortofrutícola a afrontar con éxito los grandes retos de nuestro tiempo: sostenibilidad, gestión del agua, mayor producción” y en este campo es pionera Plantae que controla el suelo y la atmósfera con sondas inalámbricas.
Plantae ya tiene el premio de la innovación en SmartAgriFood Summit ’24 de Sevilla. Considerada como la “Mejor Solución Práctica Agroalimentaria” y reconocimiento a la innovación práctica y transformadora en el sector agrícola.

Plantae offers to Fruit Attraction visitors
- Monitor the crop online in real time.
- Install the number of agricultural sensors-probes, according to the needs of the farmer, both for the land and the crop.
- Customize the installation according to the characteristics of the terrain, the weather and the crop.
- Access the app and website to have full control of your crop.




Importance of attending Fruit Attraction 2024 in Madrid
Fruit Attraction is an international trade fair focused on the fruit and vegetable industry. It is held annually in Madrid, Spain, and serves as a key meeting point for industry professionals, including producers, distributors, retailers and other stakeholders.
Key aspects of Fruit Attraction
Market Platform: Acts as an important platform to showcase fresh products, innovation and industry trends, providing opportunities for business growth, networking and market expansion.
Innovation Hub: The event also emphasizes innovation, sustainability and the latest technologies in agriculture, packaging and logistics.
- Global Participation: Fruit Attraction attracts exhibitors and visitors from around the world, including major producing countries in Europe, Africa, Asia and the Americas.
- Variety of products: Exhibitors showcase a wide range of products, including fresh fruits and vegetables, seeds and nursery plants, as well as services related to production, packaging and logistics.
- Productos frescos: el núcleo del evento es la exhibición de frutas y verduras frescas, donde los productores exhiben sus productos a los compradores.
- Biotechnology Zone: dedicated to the latest advances in agricultural biotechnology.
- Smart Agro: focuses on digital and technological solutions for agriculture.
- Innovation Center: a space dedicated to showcasing new products, trends and ideas that are shaping the future of the industry.
- B2B Meetings: The event hosts a variety of business-to-business meetings, helping companies establish new partnerships and expand their market reach.
- Conferences and Seminars: Various sessions are held to discuss industry challenges, market trends and innovations.
- Sustainable Practices: Many exhibitors and sessions focus on sustainable farming practices, eco-friendly packaging, and ways to reduce the industry’s environmental impact.
- Annual event: Fruit Attraction, usually held in October, occupies a prominent place in the industry calendar.
- Location: The event is held at IFEMA (Feria de Madrid), a large exhibition centre in Madrid.
Fruit Attraction is an important event for those involved in the fruit and vegetable sector, offering a platform for innovation, networking and global market participation.
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