Once again Plantae will be at the International Fruit and Vegetable Fair Fruit Attraction 2023, in Hall 5, stand 5G12A. It is organized by IFEMA and FEPEX in Madrid, from October 3 to 5, 2023. It is a fair that no one can miss if it is related to the fruit and vegetable sectors at a national and international level.
Fruit Attraction 2023 en Madrid
Esta feria que nació hace 15 años, es el centro neurálgico, a nivel mundial, de la comercialización de productos frescos, de fruta y verdura, donde “la innovación, la calidad y la diversidad son factores clave que influyen en operadores y minoristas de todos los sectores, en todo el mundo, para planificar sus campañas en el momento justo”.
- Export worldwide where all the sectors that drive the trade of fruits and vegetables interact.
- Promote new and traditional products. 95% of visitors repeat each year.
- Enjoy professional, unlimited and exclusive content.
- Learn about networking con profesionales de tu sector durante todo el año. “Un nuevo modelo de relación y contacto permanente entre clientes y proveedores de todo el mundo que potencia y refuerza la propuesta de valor de la experiencia presencial”:
- Contact management.
- Networking.
- Catalog of products and services
- E-meetings.
- Video-calls.
- Sector content…
Objetivos de Fruit Attraction 2023 en Madrid
- Promotes global distribution through the platform Fruit Attraction LIVEConnect
- Innovación Hub: Halls 8 and 10 will present the latest market developments for the international fruit and vegetable industry:
- Fresh produce.
- Auxiliary industry.
- Environmental and sustainability actions.
- Chef de Factoría: el pabellón 6 y 8 presenta la “Factoría Chef” es un espacio de difusión de las oportunidades culinarias, la calidad, variedad y versatilidad de los productos hortofrutícolas.
- Fresh&Star's star product: Lettuce: we present specific activities to promote the opening of this fresh vegetable to the markets and development of promotional strategies for companies.
Fruit Attraction collects the variety of fruit and vegetable products brought from different parts of the world by the exhibiting companies.
- Fresh fruits.
- Fresh vegetables.
- Aromatic herbs and spices.
- Ranks IV and V.
- Walnut cube.
- Organic market.
- Processed products (frozen, preserved, concentrated, dehydrated, etc.).
- Organizations and associations Nurseries.
The fruit and vegetable sector meets at Fruit Appeal
Among the sectors of the Auxiliary Industry area we find:
- Fertilizers, agronutrients, phytosanitary products.
- Transport and logistics Smart Agro packaging and labeling (ICT applied to the fruit and vegetable sector).
- Point of sale.
- Ecological Market Services (consulting, certification companies, financial entities, ETTs, training, etc.).
- Biotech attraction (research and technological development in plant genomics).
Fresh Food Logistics
It brings together all actors in the cold chain food chain:
- Storage at origin, logistics and transportation to cold solutions for retail, last mile and e-commerce: Sectors Climate control solutions and conservation and storage facilities.
- Air-conditioned, isothermal and refrigerated containers.
- Fresh food processing, handling and packaging systems.
- Service and logistics operators with cold supply chain for the food industry. Temperature control systems for cold chain transportation.
- Refrigerated transport and cold chain equipment (Land, sea and air).
- Short and long haul).
- Cold and automation technologies.
Plantae once again at Fruit Attraction 2023
Our stand will offer one more year detailed information on: Sensors, flowmeters, weather stations with the novelty of the anemometer and App to control your agricultural operation in real time wherever you are, from your mobile or tablet.

Ofertas de Plantae a los visitantes de Fruit Attraction 2023 en Madrid:
- We monitor your crop online in real time.
- We install the number of agricultural sensors-probes, according to your needs, both for land and cultivation.
- We customize the installation according to the characteristics of the terrain, the weather and the crop.
- You access the app and website to have full control of your crop in real time.




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