The international trade fair Fruit Attraction 2025, organized by IFEMA Madrid and FEPEX, will be held from September 30 to October 2 at the IFEMA Madrid venue. In this new edition, the event is positioned as the world's largest showcase for the marketing of fruit and vegetables, bringing together more than 2,500 exhibiting companies and 120,000 professionals from around 150 countries.
The magnitude of an expanding fair
With a 95% occupancy rate already confirmed, more than 72,700 m² allocated, and the addition of Halls 12 and 14, the fair will have a total of 10 halls. This growth is a result of the growing interest of exhibitors and the strategic importance the event has achieved as a business and international promotion platform.
Key sectors will be grouped into areas such as:
- Fresh Produce.
- Auxiliary Industry.
- Fresh Food Logistics.
- Innova & Tech.
This year, the tomato stands out as a star product, with forums, tastings, and debates about its economic, nutritional, and commercial value.
Featured activities and spaces
Fruit Attraction 2025 ofrecerá un programa amplio de actividades que refuerzan su perfil innovador y de networking:
- Innovation Hub Awards, which will award €2,000 to the most outstanding projects in sustainability, innovation, and technology.
- Best Stand Awards, recognizing the design, sustainability, and originality of the exhibition spaces.
- Factoría Chef, a gastronomic setting where fresh products will be the stars of showcookings and culinary demonstrations.
- Organic Hub Tour, a tour specializing in certified organic products.
- International Buyers Program, with more than 700 strategic guests and the notable participation of Mexico and Malaysia as importing countries.
In addition, leading conferences and forums will be held, such as the Biofruit Congress, Fresh Food Logistics Summit, Fruit Next Forum and Grape Attraction, among others.
The importance of technological innovation
The fair is not only a space for trade and promotion, but also a platform for innovation applied to modern agriculture. In this sense, humidity and temperature sensors are consolidating their position as key players, facilitating efficient irrigation, optimizing resource use, and adapting to climate variations.
Plantae Sensors: strategic presence with a stand
En esta edición, la presencia de Plantae con sus sensores de humedad y temperatura refuerza la apuesta por la agricultura de precisión. Su stand en el área Innova & Tech mostrará cómo el monitoreo en tiempo real de suelo y ambiente se traduce en una mayor eficiencia hídrica, sostenibilidad y productividad.
Les esperamos en el Stand 5.E.11.
Visitors will be able to learn firsthand how the sensors work, their integration with digital platforms, and experience practical cases that demonstrate the value of technology in agricultural decision-making. Furthermore, participation in spaces like the Innovation Hub offers the opportunity to highlight Plantae's contribution to the modernization of the fruit and vegetable sector.
Conclusion
Fruit Attraction 2025 is consolidating its position as the essential event for the global fruit and vegetable sector. Its international scale, combined with the emphasis on technological innovation, makes this fair a driver of growth, sustainability, and competitiveness.
Plantae's participation with its smart sensors symbolizes the transition toward more efficient and connected agriculture, in line with the demands of a global market that increasingly values sustainability and precision in production.
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