Del 20 al 22 de noviembre, el Palacio de Ferias y Exposiciones de la Región de Murcia (IFEPA) acogerá una nueva edición de HortiFruit 2025, la feria que se consolida como gran punto de encuentro del sector hortofrutícola en el sureste español.
Plantae will showcase its precision agriculture technology at HortiFruit 2025
Among the participating companies, Plantae and its partner Campoes will be present showcasing their advanced agricultural monitoring solutions, aimed at improving irrigation efficiency, soil management and crop sustainability through IoT technology and smart sensors
Innovation at the service of the farmer
Plantae, a Spanish company specializing in precision agriculture, will showcase its range of wireless sensors for soil humidity, temperature and conductivity at HortiFruit 2025, along with its real-time data analysis platform.
These tools allow producers to optimize water and energy consumption, reduce costs and improve agricultural productivity, responding to the sustainability challenges facing the sector.
During the fair, attendees will be able to learn about real-world use cases and practical demonstrations of how digitalization is transforming the management of agricultural holdings throughout the Mediterranean basin.
“Our participation in HortiFruit 2025 reinforces Plantae’s commitment to innovation applied to the field and to farmers who are looking for efficient, sustainable and data-driven solutions,” says the Plantae team.
A meeting point for the fruit and vegetable sector
HortiFruit will bring together producers, distributors, technology companies, R&D centers, and public and private organizations that are part of the agri-food ecosystem.
The event will include a large exhibition area, a technical program with conferences and roundtables, and the HortiFruit Innovation Competition, which will award prizes to the most disruptive proposals in the sector.
Among the topics that will set the agenda are agricultural digitization, efficient water use, biotechnology, automation and sustainability in fruit and vegetable production.
Key details of HortiFruit 2025
- Dates: November 20, 21 and 22, 2025
- Lugar: IFEPA – Torre Pacheco (Murcia)
- Organized by: Trade Fair and Exhibition Centre of the Region of Murcia
- Participants: More than 200 national and international companies from the agri-food sector
- Main themes: Innovation, agricultural technology, sustainability, digitalization and productive efficiency
Technology and sustainability: the future of agriculture
Plantae's presence at HortiFruit 2025 underscores the importance of technological transformation in agriculture. Its offering combines advanced sensors, digital agricultural management platforms, and technical advisory services, making it a key ally for the modern farmer.
With its participation, the company will contribute to spreading the importance of data-driven agriculture, a model that promotes sustainability, profitability and competitiveness in the Spanish fruit and vegetable sector.
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